Studies show that people spend more than 30% of their time online, creating opportunities for businesses to meet their customers where they spend almost one-third of their day. Traditional marketing has become a second option for companies nowadays as they are focusing more on digital marketing. Due to this shift, the demand for professionals like SEO experts, content writers, social media managers, and other digital marketers has drastically increased in Pakistan and abroad.
New-age businesses and brands in Karachi understand that they need digital marketing to be successful in the modern era. However, most companies are unable to fully grasp the opportunity on their own as they lack the resources to handle all of their marketing in-house. Companies that lack an in-house marketing team may approach a digital marketing agency to market themselves online and run their campaigns. That means, there is a great opportunity for you to find success and enjoyment in starting an online business in digital marketing. Conquering the fear of starting a business is not an easy job, however, you can make your journey more comfortable by following these steps.
Diversify Your Skill Set
Digital marketing is a lucrative field that is only continuing to grow. However, you should have expertise in various niches such as SEO, social media, pay-per-click ads, email marketing, and content marketing to be able to create a full-service digital marketing business that most companies prefer to work with. You can start learning online marketing basics from YouTube videos and other online resources, however, you need to enroll yourself in a reliable institute like the National Instate of Skilled Training (NIST) in Karachi to get SEO training from industry experts. NIST offers SEO courses with other digital marketing courses to pave your dreams as a business owner. The institute will teach you advanced SEO skills, making you capable of starting and running a successful online business.
NIST also provides internship opportunities to the students, which means you will have a great chance to practice the skills you learn in the SEO course. Moreover, learning from industry experts will help you understand the current market dynamics and better prepare your business plan.
Start Freelancing
Learning SEO skills is essential for starting an online business in digital marketing, however, you should also master soft skills like client communication, problem-solving, negotiation, and more to be a successful business owner. Before you develop your business website, consider making your freelance business profile on platforms like Up Work and Fiver. Freelancing will allow you to be your own boss, interact with clients, understand pricing strategy, and compete with others in the market. Choose a niche, for instance, SEO, and work on both long-term and short-term projects to understand the field better. You can then move on to offer other services such as pay-per-click ads, social media, and content marketing services.
Now that you have adequate skills to start and run your own business venture, level-up things by making your business website and hiring talented employees who can help you achieve your business goals.
Nist 